![]() ![]() Hackers can make a huge profit off selling your personal information on the Dark Web. This isn’t just an inconvenience it’s dangerous. That attack led to a massive data leak that contained private information from millions of users. There have been some recent cybersecurity attacks on streaming platforms, like the attack on Pluto TV. As we mentioned above, hacking is also a risk when using Fire TV. You can stop your Fire TV from monitoring you by changing a few settings.ĭata collection isn’t the only issue to be aware of. Being tracked by your streaming device isn’t just annoying - it’s also intrusive. Just like Facebook and Instagram targeted ads, Fire TV aims to collect enough data that they’re showing you ads you may actually be interested in. These trackers also help dictate what personalized, targeted ads you’re going to see when you flip on the TV and stream a show. According to the report, Fire TV trackers also gather data on unique identifiers like device serial numbers and IDs, Wi-Fi network names and MAC addresses, which are unique identifiers. Your Fire TV isn’t just watching your viewing habits, either. It can help your Fire TV more easily recommend shows for you to watch, or that data about your viewing habits can be sold and reported to third parties for a fee. These trackers collect information about everything from your viewing habits to preferences. According to the report, more than 89% of the channels offered by Fire TV contain easily spottable trackers. ![]() Are you aware that your Fire TV is monitoring you? Last year, researchers from Princeton University and the University of Chicago released a report noting that tons of tracking is going on behind the scenes of your Amazon Fire TV device. ![]()
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January 2023
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